The Positive And Negative Impacts Of Globalization And Culture

Almost fifty years ago, a visionary media theorist McLuhan has foreseen the future and predicted the transformation of society through media technology. He coined the term ‘global village’ by which he meant that with the advancement of media or electric technology, the information would pass instantaneously from one point to another contracting this world into a village where all people would live interdependently (Patti & Ciastellardi 2011). Now, after a period of five decades, it can be seen that his predictions have come true due to globalisation. Whilst globalisation has become a highly celebrated idea of this era due to its prolific effects of transforming the globe into a village where people are highly interconnected with each other and in a matter of seconds via media in the forms of the Internet, television, telephone and print media, it is undisputed that with all things good, globalisation may also serve as a threat to traditional cultures as modernisation transforms societal values. Thus, as this one process continues to revolutionize our lives as every day progresses, it is important to evaluate the effects globalisation has on people and our …show more content…
This essay would advance to discuss the various dimensions of globalization and culture, how the technological advancement aids it as well as the positive and negative impacts of the named process on people and their