Coca Cola Research Paper

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Nghia Do (Frank)
Ms. Wagner
English 102 - B1
21 October 2016
The Impact of Change of Images to Advertising of Coca-Cola Company Branding of company products has had very huge impact to the development and growth of any company or any other business unit. Branding as associated with a unique trademark on company products creates a symbol representing a presence of the company in the local or the international market. The motive of changing images of products by companies is to enhance quality and also to promote sales of the company products and services. Coca-Cola Company has been changing the images of their products and has had a significant impact to the growth and development of the company. The focus of the paper is to determine the reasons …show more content…
The information that they get will help the consumers to know the benefits and also the effects of the products (Heerde 179). This information will also enable the company to know reactions of consumers on their products after finding the information on the product images. Also, the imaging of products will create a contrasting nature with other competing products from different companies and this will make the product to compete in the global market. Customers will be able to choose products considering the qualities in display of these products. Moreover, product imaging will minimize the space of information that advertises a new product in the market. Coca-Cola Company has succeeded in using product brand to advertise its products in the local as well as in the global market (Kapferer …show more content…
It has made the company to be in stable conditions over several years. Modifying branding to suite technology and product quality has enabled companies to increase its returns and also to have a higher competition in the market. For example, the duration of Coca-Cola Company to remain relevant in the market of beverages till today is as a result of product branding (Aaker 187). Also, the branding of products by Coca-Cola has enabled the organization to have larger sums of economic value. This is due to the reason that the company holds wider market as compare to the competitors. The Coca-Cola products are produced in many countries therefore increasing the number of its customers

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