Chinese Culture Advertisement Analysis

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How the Advertising During the Time of Cultural Revolution effect women Advertisement affected people’s normal life since long time ago. They use advertisement to advertise the product they sell and the idea they propose. During the time of Chinese Cultural Revolution, the advertisement almost used to propose the idea of new cultural and the idea about to destroy “four olds”. Under the guidance of Chairman Mao, Chinese people start to propaganda the new idea, new culture, and new theory because of this propaganda. Although lots of people think the Cultural Revolution was failure and have many adverse thing for women, it is clear that because of the propaganda during that time Chinese women change a lot, it considers the new cultural idea …show more content…
Chinese women change a lot because of the Cultural Revelution’s advertising. Erdenebileg said, “Chairman Mao famously remarked that ‘women hold up half the sky’” (para.1). Chairman Mao’s viewpoint motivate Chinese women enthusiasm to fight for the equality of men and women. Chinese women has the self-confidence to join in the social environment because of the speech of Chirman Mao. In the old cultural the women not allowed going out the room and everyone think the men was the pillar for a family. But the word of Chairman Mao support the Chinese women. Since the time of ancient China, Mao was the first leader said the word for women. If the goverment leader support the equity for the everyone in society, that will become the most powerful catalyst for a culture’s people. Dere, Jeanie said, “The Cultural Revolution allowed democracy to come into existence at all levels of society... women took on new roles, including top leadership positions in the government... I highly recommend Claudie Broyelle's book Women's Liberation in China” (para.28). Because of the advertising of the new cultural idea Chinese women for equality between men and women took a step to success. Chinese women was changed, their never look likes the feudal society’s women anymore. They allow joining in the social system and some join into the government group. If in the …show more content…
Women’s social level moved up. Ms. Wang said, “To be sure, projects of this kind directly benefit only a small percentage of women. Nevertheless, with much propaganda, they sent a message that the central government was making a special effort to improve women's status as a present to the forthcoming FWCW” (para.40). The huge number of propaganda show other people that Chinese women was changed. The government showed the women’s social level grow up. Not only the women saw it. The men also saw those propagandas. They will change the idea about the women’s social level. They will start try to accept women join in the social grow. They will habit the women became their workmates. Chinese women’s social was move up and it was except by the government’s propaganda of the new cultural

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