Impact of Advertisement on Consumers Essay

1238 Words Jun 13th, 2012 5 Pages
Background of study

OBJECTIVE

 To know the impact of advertisement on consumers.
 To know how the advertisements affects the consumer opinion about the product.
 To know which type of advertisements does the consumers like most.

SCOPE

 To check the response of consumers to the advertisements.

LIMITATION

 The advertisements- 100% of the advertisements are made on some illusive subjects, patterns and presentations that take the young children away from the reality in the feelings of fantasy what they like but those things move into their head for long time and kill their time and energy for their studies and other productive activities in that age.

 Most of the news and information are manipulated
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8.0 3 22 22.0 22.0 100.0 Total 100 100.0 100.0

Income Frequency Percent Valid Percent Cumulative Percent
Valid 0 38 38.0 38.0 38.0 1 30 30.0 30.0 68.0 2 16 16.0 16.0 84.0 3 16 16.0 16.0 100.0 Total 100 100.0 100.0

Information Frequency Percent Valid Percent Cumulative Percent
Valid 0 20 20.0 20.0 20.0 1 18 18.0 18.0 38.0 2 36 36.0 36.0 74.0 3 26 26.0 26.0 100.0 Total 100 100.0 100.0

Form of advertisement Frequency Percent Valid Percent Cumulative Percent
Valid 0 29 29.0 29.0 29.0 1 30 30.0 30.0 59.0 2 41 41.0 41.0 100.0 Total 100 100.0 100.0

Source Frequency Percent Valid Percent Cumulative Percent
Valid 0 37 37.0 37.0 37.0 1 63 63.0 63.0 100.0 Total 100 100.0 100.0

Influence Frequency Percent Valid Percent Cumulative Percent
Valid 0 78 78.0 78.0 78.0 1 22 22.0 22.0 100.0 Total 100 100.0 100.0

Opinion Frequency Percent Valid Percent Cumulative Percent
Valid 0 55 55.0 55.0 55.0 1 45 45.0 45.0 100.0 Total 100 100.0 100.0

Celebrity Frequency Percent Valid Percent Cumulative Percent
Valid 0 61 61.0 61.0 61.0 1 39 39.0 39.0 100.0 Total 100 100.0 100.0

Social issues Frequency Percent Valid Percent Cumulative Percent
Valid 0 64 64.0 64.0 64.0 1 36 36.0 36.0 100.0 Total 100 100.0 100.0

Increasing sales Frequency Percent Valid

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