Essay on Ikea Case Study

5246 Words Oct 18th, 2011 21 Pages
The IKEA case Management and organizations 2010-2011 IBMS 1st year

Foreword

This assignment had to be written for the class of Management and Organizations at Stenden University, course IBMS, first year. We had a group of 6 and had to work it out together. We were enjoying getting into the world of IKEA, the world’s most furniture store on the market.

Executive summary

IKEA is an abbreviation of Ingvar Kamprad Elmtaryd Agunnaryd. The initials come from the name of the founder, the farm where he grew up and his home parish. The firm has grown rapidly since it was founded in 1948.

There are stores not only in Europe but also in North America, Middle East, and Caribbean and Asia- all are 253 stores in 24
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IKEA stores include restaurants and cafés, serving typical Swedish food. At the moment, this is the largest furniture generator in the world, recognized for its Scandinavian style. The company transports the goods purchased to address which the customer desires which option make the firm more successful. It welcomes around 565 million visitors to the stores during a year and a further 450 million people visit the IKEA website where the customers can see a catalogue in 27 languages. The company offers more than 9500 products which can be found in all stores or the shopper can order much of the range online. Today the prizes in IKEA stores are between 15 and 30 percent less with comparison to other furniture producers. This is why because IKEA designers make their part pretty good, of course sometimes they use inexpensive materials. IKEA stores have minimal few staff which helps to the lowest prizes too. In IKEA can be found not only furniture, but also can be found all

2.0 Analysis of the current situation:

2.1. Mission, goals and strategies:

IKEA’s mission is to offer a wide range of products with a high degree of quality and offer them for a low price to reach as many potential customers as possible. They apply this mission in all their departments; in Research & Development, purchases and sales of products in all their stores.
IKEA

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