Essay on Ikea Case Study
This assignment had to be written for the class of Management and Organizations at Stenden University, course IBMS, first year. We had a group of 6 and had to work it out together. We were enjoying getting into the world of IKEA, the world’s most furniture store on the market.
IKEA is an abbreviation of Ingvar Kamprad Elmtaryd Agunnaryd. The initials come from the name of the founder, the farm where he grew up and his home parish. The firm has grown rapidly since it was founded in 1948.
There are stores not only in Europe but also in North America, Middle East, and Caribbean and Asia- all are 253 stores in 24 …show more content…
2.0 Analysis of the current situation:
2.1. Mission, goals and strategies:
IKEA’s mission is to offer a wide range of products with a high degree of quality and offer them for a low price to reach as many potential customers as possible. They apply this mission in all their departments; in Research & Development, purchases and sales of products in all their stores.