Ideo: the Organization and Management Innovation in a Design Firm and the Role of Alliances and Collaboration
Schumpeter (1949) wrote of the individual and collective embodiment of the “entrepreneurial spirit” – the “Unternehmergeist”. One company that channels this “geist” is the Sillicon Valley,
California-based design and consultancy firm, IDEO. Founded in 1991, this self-styled innovation and design firm balances process and product innovations grounded in a human-centred design philosophy. Through this approach IDEO elided the pitfalls of the technology push versus demand-led innovation dichotomy to produce products and services that feel just as good as they work. In the latest rankings IDEO was listed at no.10 on Fast Company's Top 25 Most Innovative Companies
(2009) and no.15 on Fortune's 100 most-favored employers by …show more content…
“build to learn,” and “fail forward” (Kelley 2001).
The company organizes its R&D portfolio into 19 Focus Areas supported by 13 teams as shown in Table 1. Teamwork is an imperative at IDEO. For each project a number or relevant teams would be assembled from persons within the company, or externally from persons within their 'talent ecosystem'. The teams meet regularly to exchange information on progress and to make sure each other's activities remain focused and complimentary (Hawthorne 2002). Table 2 summarizes some of the human-centred research work undertaken at IDEO. The popular Method Cards is result of this kind of research and development work at the company. The collection of 51 cards is used to evaluate and select the empathic