Identity Of Women Essay

Whether we are sitting at home, or waiting at the bus station, one thing that everyone has seen is countless advertisements and commercials with a woman stamped on them. Problems arise however, when it comes to the controversial ways women are largely portrayed in these advertisements. They can be either depicted as physically or mentally weak, overly sexualized, or stereotyped for specific roles. Therefore, the true identity of females as a whole is constantly distorted and abused by Western society. This identity distortion also connects to one of our Ted talks, in which Chimamanda stated that repeating one single story again and again can allow people to believe it’s true. Unfortunately, that is also the case with advertising that involve women; when we promote a certain false identity for women, not only do men unconsciously begin to believe it’s true, but so do some women. Females are influential human beings, with competent skills and abilities that are a benefit to society; advertisements and commercials misrepresent females as individuals whose value is based upon youth, beauty, and sexuality. …show more content…
One significant advertisement that stood out to me was in which a woman has a silly expression on her face as she’s holding onto a steering wheel; at the bottom of the advertisement, it states “The Mini Automatic. For Simple Driving.” This advertisement indirectly promotes the idea that driving itself is far too complex of an activity for women, thus they have invented an automobile catering to this idea. Another prejudice advertisement from circa 1950s-1960s includes a woman advertising a ketchup bottle with a flip up lid. The woman has a surprised look on her face, as the text