Identify and evaluate marketing opportunities
Part 1: Research and identify possible marketing opportunities:
Review of the Marketing Plan:
Gurp Logistic Company is a Victoria based delivery company which deliver the products sub-contracted from some main whole sale companies. It provides the required delivery services across all suburbs within Victoria and operates its business 7 days except public holidays.
Marketing Objectives
• Increase the number of householder served by 8% quarterly.
• Maintain customer loyalty by 10% yearly.
• Reduce the costs incurred by getting new customers by 10% yearly.
Target Markets
Gurp Logistics Company targets two different segments. The first group of customers, big corporates, will be targeted in the top …show more content…
A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the business:
Marketing opportunities Assessment of marketing opportunities
Marketing opportunity1: licensing Business sales and profits will be improved due to the increased sub-contractors who have signed the business agreements with Gurp Logistic Company
Marketing opportunity 2: online business opportunities More individuals or family households can access the services from Gurp Logistic Company and the increased number of customers will help to improve the business sales and profits
Marketing opportunity 3: strategic alliances The majority of sales and profits can come from the big corporates who signed the long term contracts with Gurp Logistic Company. The sales and profits can be large, stable and continuous.
3. Reasons why the business should pursue the opportunities you have identified:
available technology: with the availabilities of advanced technologies the company use utilize the parcel delivery indicators for both customers and drivers to pick up and drop the mail parcels without any miscommunications and delays. These devices will correctly identify and priorities the delivery routes and delivery address and households names without any
Part 1: Research and identify possible marketing opportunities:
Review of the Marketing Plan:
Gurp Logistic Company is a Victoria based delivery company which deliver the products sub-contracted from some main whole sale companies. It provides the required delivery services across all suburbs within Victoria and operates its business 7 days except public holidays.
Marketing Objectives
• Increase the number of householder served by 8% quarterly.
• Maintain customer loyalty by 10% yearly.
• Reduce the costs incurred by getting new customers by 10% yearly.
Target Markets
Gurp Logistics Company targets two different segments. The first group of customers, big corporates, will be targeted in the top …show more content…
A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the business:
Marketing opportunities Assessment of marketing opportunities
Marketing opportunity1: licensing Business sales and profits will be improved due to the increased sub-contractors who have signed the business agreements with Gurp Logistic Company
Marketing opportunity 2: online business opportunities More individuals or family households can access the services from Gurp Logistic Company and the increased number of customers will help to improve the business sales and profits
Marketing opportunity 3: strategic alliances The majority of sales and profits can come from the big corporates who signed the long term contracts with Gurp Logistic Company. The sales and profits can be large, stable and continuous.
3. Reasons why the business should pursue the opportunities you have identified:
available technology: with the availabilities of advanced technologies the company use utilize the parcel delivery indicators for both customers and drivers to pick up and drop the mail parcels without any miscommunications and delays. These devices will correctly identify and priorities the delivery routes and delivery address and households names without any