Ideal Client Case Study

Improved Essays
Ideal Client
The first and most important step in Steve to get found and hit his marks with his clients is to identify his ideal client. For Steve I believe that he should focus on:
• Tech savvy Companies
• Small business in need of advertising and marketing expertise
• Companies that just started up
• Ipo’s
• Other marketing teams for companies
In general Steve’s ideal client would be a recently formed business big enough to have a budget to outsource its needs of marketing to a third party. This would most likely be small business around the country

Message
Steve needs a message to grab these clients attention. He can do this by offering a deal that could be too good to be true, or something so absurd that it gets people to ask questions.
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This could stem from a multitude of factors, like inconsistent logos on business cards and advertising, to lack of content information on social media and his website. To remedy this Steve should make a consistent brand image that educates what his company is about, and what they can do for clients. Steve’s business is essentially a help desk for other businesses in marketing. His brand should reflect this service.

Products for each stage of Client development
This stage of the marketing process is extremely beneficial to Steve as it’s a good chance to show off his company’s expertise and knowledge of marketing.

Suspects: Create well made professionally done videos of recent clients and post them to his website, as well as testimonials of success stories with previous clients
Prospects: Offer quick how tos on his company’s website, this can range from things like how to identify your client base, to how to properly record audio, or format video
Clients: Offer video marketing workshops for free, how to reach a customer base with your message in a
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In his bio he said he had a simple website with a pretty good blog that he writes himself. From this I’m assuming that Steve has no social media presence, which is a death sentence for a marketing company that primarily attracts clients online. To remedy this Steve needs to create a Facebook, and twitter. He needs to maintain these accounts as well as his blog to have them at the top of Google search cues, getting more hits. He also needs to make sure his contact information, location, and directions to his business are on his social media pages, and website. Another important step is to link these pages back to his blog which he updates frequently, this will show his clients that he is active online and cares about his company’s well-being and image. Steve should also make it known on his website what kind of high-end video recording power his company has. As well as providing a virtual tour of his

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