Icejfish Research Paper

Improved Essays
Daniel McLoyd is a R&B singer who goes by the stage name, IceJJFish. He became famous when WorldStarHipHop featured his music video, “On the Floor”. The video shows off McLoyd’s terrible singing and dance moves. He became a viral sensation overnight, receiving millions of views on YouTube. All of these aspects of IceJJFish reveal important social codes and norms that appear in our society today.

In the video, we see that IceJJFish is untalented, and makes people wonder, why is he famous? It is because untalented people have become a form of entertainment. Shows like The Kardashians, Here Comes Honey Boo Boo, and many more are examples of famous people who have no talent. This includes IceJJFish, and his various videos. People watch his music videos because they think that a high-production music video with terrible music is hilarious. In the past, no one could pull this off and actually become famous. But new technologies have allowed people to become viral. These people have become the butt of America’s jokes and either don’t realize it or don’t care.

We learn, from the video, that in today’s society, talent doesn’t determine if someone becomes famous. For every talented artist,
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America’s youth and young adults. Mostly due to access to social media and understanding of modern hip-hop. They watch music videos where the singer is dancing usually with the opposite sex in a sexual manner. They get that from IceJJFish, but his voice and dance moves do not produce the sexuality of other R&B artists. Also, the teens of today grew up with Hip-hop artists like Chris Brown and Rihanna. Who have talented voices and Chris Brown has highly acclaimed dance moves. So when they see IceJJFish, they find it hilarious to see a person who has absolutely no talent. So they retweet, like, and favorite it and their friends laugh at the music videos and repeat the sharing process. The world’s young adults are the audience this is directed

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