Official languages: English and French.
Low context communication, spells out the information explicitly. Ice hockey is the No. 1 sports in Canada. The larger-than-life Gillette Fusion shaving products attached on the back of ice resurfacer.
Low power distance, interdependence and egalitarianism in the culture. More creativity in advertising.
Characterized as an Individualist culture, similar to the U.S. One person operates the machine.
Masculine cultures driven by competition, ice hockey game highly competitive and major male sports.
Uncertainty acceptance, no rules-oriented, prone to accept and create new ideas.
Short-term oriented culture, capture audience’s attention with bright-colored, direct visual perception
Low context communication, spells out the information explicitly. Ice hockey is the No. 1 sports in Canada. The larger-than-life Gillette Fusion shaving products attached on the back of ice resurfacer.
Low power distance, interdependence and egalitarianism in the culture. More creativity in advertising.
Characterized as an Individualist culture, similar to the U.S. One person operates the machine.
Masculine cultures driven by competition, ice hockey game highly competitive and major male sports.
Uncertainty acceptance, no rules-oriented, prone to accept and create new ideas.
Short-term oriented culture, capture audience’s attention with bright-colored, direct visual perception