Ice Cream Feasibility Study

6289 Words 26 Pages
Chapter I
Introduction

Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients.
Philippines’ version for ice cream: Sorbetes is usually produced from unknown factories and sold from carts that roam the streets, exposing it to pollution. Thus, it is also called dirty ice cream; though it is not really dirty as the name implies.
Kids love ice cream, and so do grown-ups, but to indulge in this frozen delight can mean a lot of fat and calories, depending on the choices.
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The materials used in the manufacture of ice cream include: milk fat, milk solids non-fat (skim), cream, sugar, stabilizers, emulsifiers, and extract sense. At least 100 grams of ice cream made from milk that has 110-130 calories with protein content of 2.5 - 3 grams.
It contains milk that is rich in lactoferrin, and cytokines, and then eating ice cream can actually improve your immune to diseases, including influenza. Ironically, during this ice cream is regarded as a cause of colds, coughs, and colds. In fact, when we eat ice cream, melting ice cream that goes into the mouth is affected by body temperature, so temperature is not cold any longer.
Calcium content in the ice cream is useful for maintaining bone density, preventing osteoporosis, cancer, and hypertension. It is also highly nutritious and not fattening Ice cream does contain fat, especially saturated fat. That caused a lot of people avoid for fear of being fat ice cream. In fact, the energy contribution of ice cream per serving (one cup) of only about 10% of total energy demand and contribution of fat around 15% of total daily fat requirement. They include a small amount, so the less fit when ice cream was accused as the culprit causing
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An ice cream pricing strategy should communicate to customers whether your products are accessible comfort food or treats for sophisticated eaters. Some customers will select a brand of ice cream because of its low price while others will be drawn to a higher-priced product because of their perception that cost correlates with quality. Your choice of how to price your ice cream will reflect the type of customer you wish to attract.
Clientele
The price of your ice cream gives your customers information about how you see your product and what type of target market you expect to buy your offerings. The price of an ice cream cone from a truck that frequents playgrounds in low-income neighborhoods will be different from the price of a designer ice cream dessert at a corner shop in a ritzy part of town. The customers of the former outfit are likely to be concerned with saving pennies while the patrons of the latter establishment will more likely be seeking a dining experience.

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