Case Study Of Cold Stone Creamery

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card, with their tenth purchase resulting in a free ice cream scoop. Cold Stone Creamery has seven locations in the Ventura County area, which makes this chain competitive. According to Baskin Robbins: Baskin Robbins famously offers 31 flavors of ice cream, which is both its slogan and a great attraction for their customers. The ice cream is known for its great taste, quality, and wide variety of flavors all over the world. Baskin Robbins also offers non-fat and low calorie ice cream for health conscious customers, and offers their ice cream at an affordable price. Baskin Robbins has a great marketing strategy where they give any customer who comes in on National Ice Cream Day a free scoop of ice cream. Baskin Robbins is also the …show more content…
The quality of these suppliers will ultimately affect the quality of our products, so finding the best partner for our business is extremely important.
Establishing a flexible, yet stable relationship with a food supplier to fulfill our order needs is our first priority. Reliability, quality, and cost efficiency are key attributes we are looking for in a supplier. Fortunately, most of the ingredients for our non-dairy products have a long shelf life; so buying in bulk is an option. The food supplier must be willing to be flexible with regards to order size and frequency, at least in the initial stages of our development. After our collaborator’s facilities are inspected by our company, and meet our standards, we will set up a contractual agreement to work
…show more content…
We intend to rent the commercial cooking supplies needed to open up a food service establishment. Residential appliances cannot legally be used in a restaurant environment, and we will ensure everything in our business is up to code. We are looking for flexibility with our leasing contract, allowing us to receive maintenance on our equipment and upgrades, if, and when they become available.
Food suppliers, dairy suppliers, and equipment suppliers are the key collaborators, or channel partners, it would take to keep Cowsmoo Milk Bar running efficiently and effectively. Our collaborators are not only working with our organization to keep it in business, but they are also participating in our brand image and product

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