Ibm Essay

3827 Words Jun 12th, 2001 16 Pages
I. Current Situation (1991-1993)
1. History of IBM:
IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the ¡§Big Blue¡¨
2. Mission statement
IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialized businesses, and institutions such as government, science, defense, and spatial and educational organizations.

To meet and respond to its customers needs, IBM
…show more content…
Consumers will recognize IBM's name in different products and purchase it. This will keep costs high however because the different units need to stay coordinated. According to him, IBM's challenge is to develop good working relations across the various operating units. It doesn't need an overall vision but a series of tough minded, market driven strategies for each of its businesses. Balancing shareholder needs of higher margins with customer needs of lower margin open system products. Gerstner brought with him a customer-oriented sensibility and the strategic-thinking. He tried to rebuild IBM's product line, to reduce the workforce and to make significannot cost reductions. Despite mounting pressure to split IBM into separate, independent companies, Gerstner decided to keep the company together. He recognized that one of IBM's enduring strengths was its ability to provide integrated solutions for customers -- someone to represent more than piece parts or components. Splitting the company would have destroyed a unique IBM advantage.

II. SWOT analysis:

 External environment:

1.OPPORTUNITIES:

1.1. E-business: the use of the Internet is rapidly becoming an important distribution method for multinational companies, and a source of products for businesses and consumers. it is a way of doing business electronically using new concepts. By emphasizing on marketing this kind of operations, IBM will increase its

Related Documents