Ibm Smarter Planet Case Study

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Case Study – IBM
1. What is IBM’s “Smarter Planet” business strategy. How does this relate to IBM’s mission and values?
In essence the “Smarter Planet” business strategy’s all about big data, which’s essentially a new form of data which’s so large, so complex, and collected at such a high rate that it requires special software such as Watson in order to make use of it. With how interconnected things have become, IBM believes that Big Data will become important ergo, Watson will be in high demand as companies work to make sense of the data they’ve collected.

By working to determine the value of big data, IBM’s dedicating themselves to their clients success. By working with IBM to analyze the collected data companies will be able to determine
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Society can use Watson, the soul of the Smarter Planet initiative to determine the likelihood of an event to occur, answer pressing legal questions, diagnose diseases, determine the value of companies in the stock market, and so on.

b. Big data’s an emerging market, and thus a powerful sector to profit in. Yet it will also allow IBM to better utilize its own resources in other sectors. Such as by determining the desires of the consumer, or by determining the likelihood of an event occurring. This’s without mentioning the publicity Watson has brought to IBM, and the business relationships it has helped develop. The benefits to IBM, likewise to society could be endless, and that’s a good place to end this subsection I think.

5. How should IBM measure the results of the Smarter Planet strategy
The simplest way to measure the results of the Smarter Planet strategy would be to compare the revenues, and expenses every quarter in order to determine its success.

Another way could also be to compare the productivity of the workers, and revenue of the partnered companies. So if Watson’s creating faster diagnoses for patients, as an example then this would increase the productivity of doctors, and consequently revenues would likely increase due to the doctors being able to take on more

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