Case Study: IBM

Decent Essays
Research Project – IBM

International Business Machines Corporation (IBM) was incorporated on June 16, 1911. The company is based on five segments: Global Technology Services (GTS), Global Business Services (GBS), Software, Systems Hardware and Global Financing (5). GTS offers strategic outsourcing, integrated technology services, cloud and technology support services. GBS provides consulting and systems integration, application management services and process services. The software segment consists mostly of middleware and operating systems software. The Systems Hardware segment provides clients with infrastructure technologies. Global Financing includes client financing and remanufacturing and remarketing. IBM’s customer service philosophy starts with how they treat their employees. IBM values their employees and their thoughts and ideas. The company does not just tell them what needs to be done but it also ask them what they think should be done. IBM has three strong beliefs which include dedication to every client’s success, innovation that matters, and trust and responsibility in all relationships.
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IBM is one of the largest and most profitable companies in the world. IBM has overcome some failures and found ways to adjust to changing society to preserver in the industry. Out of the top 25 industrial corporations in the US in 1900, only IBM and one other remained in the 1960’s (2). According to the IBM’s 2014 annual report they have a revenue of 92.8 billion, net income of 12 billion and total assets of 117.5 billion (1). No company wants to have struggles or failures in a business, but at least IBM has some financial stability to help through the hard times. Stockholders should feel reassured after reviewing 2014 annual report and any large corporations should not be concerned with joining the IBM

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