Isis, the NFC joint venture containing mobile network operators AT&T Mobility, Verizon Wireless and T-Mobile, has chosen Gemalto‘s Allynis trusted service
ISIS chose Gemalto for its partnership with financial institutions and mobile operators, which has the experience of providing service and issues delicate financial information to the consumer. “Gemalto’s dedication to security is and cannot be compared in the industry and can do the provision of the Isis mobile commerce platform with the needed infrastructure to gain the confidence of consumer and merchant in the Isis Mobile Wallet.” Gemalto is excited to support Isis in delivering the speed, security and convenience of mobile contactless payment,” adds …show more content…
You can even enter Loyalty cards! Now, wherever you the symbol or pay pad like the ones in the picture below, there is no need to pull out your wallet. Just use your phone! I’ve done this a few times before, and it really is a kick, especially when you see the look on someone’s face who hasn’t seen it before.
A Customer’s point of View…
The main competitor was Apple Pay. It looked better than Softcard. It wasn't that Apple Pay was unlike anything was seen before. The contemporaries in Japan and South Korea has been using NFC mobile payments for years. The US was behind.But Apple Pay presented the technology in a more streamlined way with the combination of iOS capabilities and fingerprint authentication. And it was the latter part of that equation that started to make mobile payments easier.
The ability at that time to authenticate a purchase with a fingerprint was poetry in motion. And it opened up so many other possibilities for others.
Needed to easily reload your Starbucks account? Boom, fingerprint authentication. Needed to easily pay for an Uber or Lyft? Boom, fingerprint authentication. Needed to login into your mobile banking app? Well, there's fingerprint authentication for that as