The furniture in a space is like the gas and oil in a car. Our furniture is the dominant portion of the area and makes the atmosphere lived in, worked in, inviting and comfortable. While picking furniture, it 's essential to choose items that fit your taste and space as well as your budget! There’s really no true guidelines for browsing the many types of furniture available. The advice for choosing furniture is to choose what works for the purpose.
The retail furniture industry is exceptionally competitive and incorporates rivalry from customary furniture retailers and department stores and in addition various rebate furniture outlets. To compete in the furniture industry, many stores often resort to strategies that include price cutting, perfecting customer satisfaction, excessive advertising and marketing. Although there are many great retail furniture companies to choose from, according to Frynas and Mellahi (2011), “IKEA is one of the world’s leading retailers of home furnishings” (p. 3). The purpose of this paper is to write an appraisal examining how and why IKEA is expanding based on the Strategic Management Process. According to Pedersen and Andersen (2006): …show more content…
According to Peng (2009) “global strategy basically carries the motto ‘Think global, act local’ and he further states that “the hard truth is global strategy does not have a ‘global strategy’, what it really means is that global strategy does not have a grand strategic plan around the globe, its strategy is relentless process to be in touch with the rapidly evolving market and an unwavering commitment to aspire to meet and exceed customer expatiations around the world” (p. 4). “As IKEA opening case study illustrates, firms with a successful strategy do not have to change their core strategy significantly when they move beyond their home market” (Frynas and Mellahi, 2011, p.
The retail furniture industry is exceptionally competitive and incorporates rivalry from customary furniture retailers and department stores and in addition various rebate furniture outlets. To compete in the furniture industry, many stores often resort to strategies that include price cutting, perfecting customer satisfaction, excessive advertising and marketing. Although there are many great retail furniture companies to choose from, according to Frynas and Mellahi (2011), “IKEA is one of the world’s leading retailers of home furnishings” (p. 3). The purpose of this paper is to write an appraisal examining how and why IKEA is expanding based on the Strategic Management Process. According to Pedersen and Andersen (2006): …show more content…
According to Peng (2009) “global strategy basically carries the motto ‘Think global, act local’ and he further states that “the hard truth is global strategy does not have a ‘global strategy’, what it really means is that global strategy does not have a grand strategic plan around the globe, its strategy is relentless process to be in touch with the rapidly evolving market and an unwavering commitment to aspire to meet and exceed customer expatiations around the world” (p. 4). “As IKEA opening case study illustrates, firms with a successful strategy do not have to change their core strategy significantly when they move beyond their home market” (Frynas and Mellahi, 2011, p.