“I’m not a businessman; I’m a business, man!” is a line from American rapper Jay-z’s verse in the “Diamonds From Sierra Leone (Remix)”. While owning a business and certainly being a businessman, the lyrics refer fact that his name, along with his image is a business in its self. While I myself am not a famous rapper or a big time hip-hop mogul, I still see myself as a business. The actions I do, the words I say, and the grades I get in school all can either build or tear down the reputation of my self-proclaimed business. As a Bauer student, I see the value of and importance of the actions I take. In the 21st century, it seems I’m not the only one aware that I am a business. My actions and moves are now being “mined” by another business, my
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One such example is Google. To be successful, Google collects and analyses data from all of its users to make the website, ads, search results, and other features optimal for each person using their services. Similarly, Universities are now collecting information on its students but that raises questions. Does the university use that information? How does the university use that data that is in ethical manner for the student and the university? The article “Big Data on Campus” by Marc Parry explores this idea by bringing up the data collecting, and resulting actions to other data collecting businesses and services. Amazon, E-Harmony, and Netflix are just a few of the data collecting companies that article compares to Universities. One of the examples that struck a chord was the collection cad swiping data. With that data, Arizona State University or ASU can track which buildings the student is in, how long they stay, where they eat, and other important data on a student’s daily life. Hypothetically speaking, this data can be used to “infer social ties” between students however, that information can be used by school administrators or hackers to student life patterns. This can be dangerous because the administrators may be able to track the
One such example is Google. To be successful, Google collects and analyses data from all of its users to make the website, ads, search results, and other features optimal for each person using their services. Similarly, Universities are now collecting information on its students but that raises questions. Does the university use that information? How does the university use that data that is in ethical manner for the student and the university? The article “Big Data on Campus” by Marc Parry explores this idea by bringing up the data collecting, and resulting actions to other data collecting businesses and services. Amazon, E-Harmony, and Netflix are just a few of the data collecting companies that article compares to Universities. One of the examples that struck a chord was the collection cad swiping data. With that data, Arizona State University or ASU can track which buildings the student is in, how long they stay, where they eat, and other important data on a student’s daily life. Hypothetically speaking, this data can be used to “infer social ties” between students however, that information can be used by school administrators or hackers to student life patterns. This can be dangerous because the administrators may be able to track the