Essay about I M Lokendra

4269 Words Oct 24th, 2011 18 Pages
COURSEWORK TITLE:
INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC
Contents page
1. Introduction
2.Company Background
3.Evaluation of the internal and external environment of the company
4.Analyse the motivation of the company for international expansion
5.Analyze the reasons for operating in a particular region or country
6.Evaluate its market entry strategy in a particularly region or a country
7.Conclusion/recommendation
8.Bibliography
9.Appendix
1. Introduction
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external environment of their
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They provide a range of voice and data mobile telecommunications services, which includes text messages, picture messages and other data services.
Customers have voted with their phones to make Vodafone Group the world's 2nd wireless phone services provider with nearly 187 million customers.
Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc; at this time it was known as Racal Telecom Limited. Vodafone first launched in the UK with the first national UK network on 1 January 1985 and since then have expanded from their UK base market by taking over or being in partnerships with other telecommunication companies around the world. They operate in 27 different across 5 continents.
Here are few high points of Vodafone’s history:
• 1990: Vodafone’s customer base reached 0.5 million
• 1993: Vodafone Group International is formed to acquire licences and supervise overseas interests.
• 1996: Vodafone is the first network operator in the UK to launch a Pre-Pay analogue package
• 1999: Vodafone completed its purchase of AirTouch Communications, Inc. and changed its name to Vodafone AirTouch plc
• 2000: Reverts to its former name, Vodafone Group Plc
• 2005: Launch of Vodafone Simply, a new easy-to-use service for customers who want to use voice and text services with minimum complexity
• 2006: Announces the biggest loss in British corporate history

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