I have chosen a Public Relations agency called Johnson King and retrieved their Mission Statement from http://www.missionStatements.com and the About Us Tab from this link http://www.johnsonking.com/reputation.php. (Please see Appendices A and B for full texts of both).
Assumptions
According to Carpenter, Taylor and Erdogan (2009), “A Mission Statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders”. That said, there is no “magic formula” as companies and individuals have unique purposes and aspirations. So I have chosen to refer to “Answer 4 Questions to get a great mission Statement” from Forbes.com (n.d.) and “ 9 characteristics of an Effective Mission Statement” from Dontigney (n.d), (namely …show more content…
Trusted extension of our clients ' marketing departments… Brand-focused PR programmes
European Integrated campaigns across Europe and North America, via Finn Partners ' experienced tech PR and digital teams, located in New York, Washington DC, San Francisco, Los Angeles and Chicago
Q. HOW DO WE DO IT?
Characteristics: Strategic Positioning, Image, Values, Technology
Via superior industry knowledge, a real understanding of the issues that affect clients and their customers, genuine enthusiasm for what we do. Johnson King 's culture and philosophy is based on a -no nonsense ' approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless jargon. Few other technology PR agencies can match the breadth of industry knowledge, sector experience and media relationships that Johnson King has built up over the past two decades.
Recognized as a leading specialist agency. One of UK 's top 20 IT PR companies We are particularly renowned for our creativity and ability to keep client messaging topical, fresh and newsworthy.
Q. WHOM DO WE DO IT FOR?
Characteristics: Target Consumers, Employees
Technology and telecoms industry Established and emerging technology …show more content…
The website talks about “media relationships” which are not mentioned in the Mission Statement. It also focuses on creativity vs leading specialist agency
WHOM DO WE DO IT FOR? Partnership with Finn is not mentioned in the Mission Statement, nor anything about rigorous training (vs informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm). Technology is mentioned in both although telecoms specified in the Mission Statement.
WHAT VALUE ARE WE BRINGING? Results-driven business goals approach mentioned in both although reputations are not mentioned in the Mission Statement.
Further Observations
For me, notable omissions in the Mission Statement were the financial objectives of Johnson King and key stakeholders (Media, Johnson King Management and Partners). What also surprised me was their approach to differentiating which in part bases its argument on the poor reputation of other agencies (empty promises and meaningless jargon). For these reasons, the company could be seen to be putting out inconsistent messages and excluding key stakeholders’ interests, or simply like many other PR agencies behind with their own marketing and PR in their quest to service their busy client
Assumptions
According to Carpenter, Taylor and Erdogan (2009), “A Mission Statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders”. That said, there is no “magic formula” as companies and individuals have unique purposes and aspirations. So I have chosen to refer to “Answer 4 Questions to get a great mission Statement” from Forbes.com (n.d.) and “ 9 characteristics of an Effective Mission Statement” from Dontigney (n.d), (namely …show more content…
Trusted extension of our clients ' marketing departments… Brand-focused PR programmes
European Integrated campaigns across Europe and North America, via Finn Partners ' experienced tech PR and digital teams, located in New York, Washington DC, San Francisco, Los Angeles and Chicago
Q. HOW DO WE DO IT?
Characteristics: Strategic Positioning, Image, Values, Technology
Via superior industry knowledge, a real understanding of the issues that affect clients and their customers, genuine enthusiasm for what we do. Johnson King 's culture and philosophy is based on a -no nonsense ' approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless jargon. Few other technology PR agencies can match the breadth of industry knowledge, sector experience and media relationships that Johnson King has built up over the past two decades.
Recognized as a leading specialist agency. One of UK 's top 20 IT PR companies We are particularly renowned for our creativity and ability to keep client messaging topical, fresh and newsworthy.
Q. WHOM DO WE DO IT FOR?
Characteristics: Target Consumers, Employees
Technology and telecoms industry Established and emerging technology …show more content…
The website talks about “media relationships” which are not mentioned in the Mission Statement. It also focuses on creativity vs leading specialist agency
WHOM DO WE DO IT FOR? Partnership with Finn is not mentioned in the Mission Statement, nor anything about rigorous training (vs informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm). Technology is mentioned in both although telecoms specified in the Mission Statement.
WHAT VALUE ARE WE BRINGING? Results-driven business goals approach mentioned in both although reputations are not mentioned in the Mission Statement.
Further Observations
For me, notable omissions in the Mission Statement were the financial objectives of Johnson King and key stakeholders (Media, Johnson King Management and Partners). What also surprised me was their approach to differentiating which in part bases its argument on the poor reputation of other agencies (empty promises and meaningless jargon). For these reasons, the company could be seen to be putting out inconsistent messages and excluding key stakeholders’ interests, or simply like many other PR agencies behind with their own marketing and PR in their quest to service their busy client