For this journal entry I have chosen the professional scenario from the Milestone Three Rubric, where I am a member of the communications department of the American Academy of Dermatology. In the scenario, a new vice president of communications has asked to evaluate an infographic on how to spot skin cancer, which the company has released, and compare it to best practices as follows:
• Comparing it to best practices for typeface
• Comparing it to best practices for quality of content, icons, images, and photographs used.
• Provide a conclusion which states whether the infographic is the appropriate tool for the delivery of these messages. Typography is the power to communicate an expression of words and ideas visually (Ben Barrett-Forrest, 2013). Infographics contain a “visual representation of data” (Honders, 2012). Popularity and the …show more content…
The typeface on the How to Spot Skin Cancer infographic is Helvetica like, in that it saves space and can be elongated and thickened when needed (Ben Barrett-Forrest, 2013). The typeface is thickened on the word “SPOT” in the title which serves as a visual cue and explanation of the purpose of infographic “How to Spot Skin Cancer (Skin Cancer Infographic, n.d.). I also find the word spot important in relation to skin cancer as one is searching for unusual and suspicious spots on their body. Emphasis is placed on key words throughout the text by altering the size and shape, which helps to give direction, and aids the reader’s memory. The Titles and directions are printed in orange, the subtitles are in green and background information on skin cancer printed in small fonts in black, which shows balance and consistency in color and font sizes (Honders, 2012). Esther Honders (2012) suggests that the “first condition of an infographic,” is to add more images, and less text (para.
• Comparing it to best practices for typeface
• Comparing it to best practices for quality of content, icons, images, and photographs used.
• Provide a conclusion which states whether the infographic is the appropriate tool for the delivery of these messages. Typography is the power to communicate an expression of words and ideas visually (Ben Barrett-Forrest, 2013). Infographics contain a “visual representation of data” (Honders, 2012). Popularity and the …show more content…
The typeface on the How to Spot Skin Cancer infographic is Helvetica like, in that it saves space and can be elongated and thickened when needed (Ben Barrett-Forrest, 2013). The typeface is thickened on the word “SPOT” in the title which serves as a visual cue and explanation of the purpose of infographic “How to Spot Skin Cancer (Skin Cancer Infographic, n.d.). I also find the word spot important in relation to skin cancer as one is searching for unusual and suspicious spots on their body. Emphasis is placed on key words throughout the text by altering the size and shape, which helps to give direction, and aids the reader’s memory. The Titles and directions are printed in orange, the subtitles are in green and background information on skin cancer printed in small fonts in black, which shows balance and consistency in color and font sizes (Honders, 2012). Esther Honders (2012) suggests that the “first condition of an infographic,” is to add more images, and less text (para.