Hyundai Nexo Case Study

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The 2019 Hyundai Nexo
Hyundai is betting a huge chunk of its future on fuel cell vehicles; despite the fact that many automakers have not embraced the fuel cell technology, Hyundai has launched another fuel cell vehicle. The new model, dubbed “Hyundai Nexo” will replace Hyundai’s original fuel cell vehicle, the Tucson FCEV. Advance of the fuel cell technology is hindered by infrastructure which is still pitiful; for example, in the U.S., only California has substantial hydrogen fuel stations and in fact the Nexo will be restricted to California in the U.S market. Most automakers keep away from hydrogen fuel technology due to huge development costs, costly fuel tanks as they are made of carbon-fiber which is expensive. Since there are only
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The front fascia design is borrowed from the new Kona including the slim headlights as well as fog lights which are mounted on the bumper. The grille is however new and unique to the Nexo. Designers of the model redesigned the automaker’s signature trapezoidal grille; the new unit has a broader top and rounded sides. The corners of the grille have sharp angles which make it look a lot like the Lexus’ spindle grille.

On the flanks, the Nexo would not look out of place when standing side-by-side with other crossovers in the market; it has a high beltline and clean lines. It also features curved side skirts. There is also a grey insert below the doors which is a stylish addition. The Nexo rides on 5-spoke, 2-tone wheels. The roof is however low and has a coupe-like look at the
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It is also the best in the segment as the Honda Clarity Fuel Cell has a 366-mile range while Toyota’s Mirai has 300-mile range. The Nexo also beats the Tesla Model X which has the longest range among battery-powered models at 295 miles. It only takes 5 seconds to refill the hydrogen tank which is super quick compared to recharging batteries of electric cars.

Price and release date
Hyundai displayed the 2019 Hyundai Nexo at the recent Consumer Electronics Show; unlike most vehicles at the show which usually preview automakers future vehicles, the Nexo will go into production and will be delivered in select markets sometimes this year. Hyundai is yet to put a price-tag on the Nexo. The automaker could offer the model with a 36-month lease program just as is the case with the Tucson FCEV.

Competition
There not that many hydrogen fuel cell vehicles; as such, the Nexo will compete with the only available models in the market which are the Toyota Mirai and Honda

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