Hyundai Motor Vietnam Case Analysis

2995 Words 12 Pages
Register to read the introduction… * Strengths * Toyota is one of the leading automotive brands in the world. Furthermore, it is the highest ranking automotive brand name in the world. Some of the other popular product brands of Toyota in Vietnam include Vios, Corolla, Camry, Land Cruiser and Hiace. Toyota’s strong brand image gives it significant competitive advantage and helps the company to register higher sales growth in Vietnam market. * The company’s R&D activities focus on the environment, vehicle safety, IT and product development. In recent years, the company has come up with new innovations across product categories such as hybrid vehicles, electric vehicles, fuel cell hybrid vehicles, gasoline engines and diesel engines. The strong R&D capability enables the company to build a broad range of vehicle portfolio and improves its competitive strength in the automotive industry. * Toyota has factory in Vietnam and makes a large range of vehicles for both private customers and commercial organizations, from the small, middle and large size vehicles. Toyota uses marketing techniques to identify and satisfy customer needs. Toyota also maximizes profit through efficient manufacturing approaches by Total Quality Management. (Toyota – Company Profile, …show more content…
In 2010, Toyota had to recall millions of vehicles for fixing the trouble of accelerator components make the vehicle out of control that cost Toyota a lot of money. But with the way Toyota has handled too slow and evade responsibility has declined the trust from customers place on this brand. (Thai Binh – thesaigontimes, …show more content…
HMV could introduce all type of Hyundai's vehicles to satisfy customers demand, by import them from main factory in Korea. If compared HMV to other major automakers, HMV is smaller in size in terms of total employers and production. This fact alone enables HMV to be more flexible in terms of cost and decisions that relates to expansions and cutbacks. Hyundai definitely holds advantage over other massive automakers in terms of flexibility because they don't need to have a big amount of capital to build their own factory in Vietnam. However, after next few years, when HMV received adequate the trust from customers place on Hyundai brand as well as HMV got a numbers of loyal customers. HMV should consider about build their factory in Vietnam to decrease the price of their vehicles by using cheaper labor cost, cutting shipping cost, and the taxes for domestic automaker are lower than import from

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