Advertisements. We’ve all seen them. On TV, planting annoying jingles in our heads. On websites, sometimes with moving images, distracting us from our work. Even though we see them so often, becoming a daily part of our lives, we’ve never actually paid attention to how they work. You would be surprised at how much research, money, time, and effort goes into making a single ad. In fact, a TV commercial can cost more than $1,000,000! Also, even though you don’t realize it, advertisers use many clever tricks to make us more likely to buy a product. An advertisement has many similarities to hypnotizing. You might think that making an ad is very simple. Just film or animate, and then show your ad. It is actually not that easy. There are a actually
