Almost everyone is aware of the unrealistic image that society imposes on young women. Today in order to be attractive (whatever that means), women have to be as thin as a straw and conform to the arbitrary standards that are put in place by the “tastemakers” and “gatekeepers” of the media-- who by and large are white men. Women are not alone when it comes to being persuaded and manipulated, men also fall victim to the same type of manipulation and persuasion used by corporations and marketers to sell their products, and more importantly an idea. The idea being sold to men today is Hypermasculinity. According to Megan Vokey, a Ph.D. candidate at the university of Manitoba, “Hypermasculinity is an over-the-top portrayal of masculine stereotypes”
