Questions for “Hunger as Ideology”
1. What’s Bordo’s criticism/analysis of the FiberThin ad?
Bordo’s first criticism is of the romanticisation of low-weight management in young girls. Bordo’s second criticism is of the glorification of women having a blasé attitude toward foods.
2. How is the ad for FiberThin different from the Virginia Slims ad targeting African American consumers?
They both suggest an indifferent attitude towards food, but the woman in the FiberThin ad has achieved this in eating as little as she cares to, while the woman in the Virginia Slims ad has achieved this in eating as often as she cares to.
3. What does it mean to say that both women have a “cool” relationship to food?
An indesperate attitude towards food – if they have less that is a nonissue, and if they have more it is a nonissue. They seemingly are indifferent towards it.
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What were the cultural ideals about female bodies in the Middle Ages and even in the early 20th century? What happened to our cultural ideals about the ideal female body beginning in the 1960s?
Bordo argues that the culturally dominant ideal of the female form was larger and more voluptuous prior to the 60/70s in Western civilization. More specifically, Bordo argues that for men “who were teenagers from the mid-seventies on,” the ideal female figure is predominantly one with “long, slim legs, a flat stomach, and a firm rear end.”
5.
6. How is the Dexatrim ad that Bordo describes a more realistic depiction of women’s relation to food?
In the Dexatrim ad, an insufficiency of food is met with a fierce physiological response instead of indifference, and can only be ceased or mitigated by a appetite suppressant drug or by actually eating.
Psyching Out the Female
1. What’s Bordo’s criticism/analysis of the FiberThin ad?
Bordo’s first criticism is of the romanticisation of low-weight management in young girls. Bordo’s second criticism is of the glorification of women having a blasé attitude toward foods.
2. How is the ad for FiberThin different from the Virginia Slims ad targeting African American consumers?
They both suggest an indifferent attitude towards food, but the woman in the FiberThin ad has achieved this in eating as little as she cares to, while the woman in the Virginia Slims ad has achieved this in eating as often as she cares to.
3. What does it mean to say that both women have a “cool” relationship to food?
An indesperate attitude towards food – if they have less that is a nonissue, and if they have more it is a nonissue. They seemingly are indifferent towards it.
4. …show more content…
What were the cultural ideals about female bodies in the Middle Ages and even in the early 20th century? What happened to our cultural ideals about the ideal female body beginning in the 1960s?
Bordo argues that the culturally dominant ideal of the female form was larger and more voluptuous prior to the 60/70s in Western civilization. More specifically, Bordo argues that for men “who were teenagers from the mid-seventies on,” the ideal female figure is predominantly one with “long, slim legs, a flat stomach, and a firm rear end.”
5.
6. How is the Dexatrim ad that Bordo describes a more realistic depiction of women’s relation to food?
In the Dexatrim ad, an insufficiency of food is met with a fierce physiological response instead of indifference, and can only be ceased or mitigated by a appetite suppressant drug or by actually eating.
Psyching Out the Female