Humanitarian Group (YHG). YHG support the Red Cross by recruiting young students and raising funds to provide humanitarian aids. Currently, the Red Cross of North Queensland is suffering from shortage of volunteers that influence the provision of services of Red Cross. The aim of this marketing plan is to establish YHG and recruit the James Cook University (JCU) students in Cairns to participate in Red Cross and work as a volunteer. This marketing plan develops an action plan which will help to achieve the goals of the YHG. This paper describes the current position of Red Cross and analyse its market. The target market of Red Cross comprises of primary target market (JCU students) and secondary target market (stakeholders-local people, students).
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It works to help people in needs regardless of their religious belief, political opinion, nationalities and cultural background. The purpose of this marketing plan is to address the recruitment of young volunteers for Young Humanitarian Group (YHG) from James Cook University (JCU), Cairns. YHG is very enthusiastic to recruit those volunteers who have a desire for change, thirst for knowledge and contribute their energy to support all communities (Australian Red Cross, Participate, 2015). New views and fresh energy of young people is most significant for the Red Cross in the time of disaster, disease and vulnerability. The limitations of establishing YHG in James Cook University are; lack of awareness among students; meeting the expectations of University and Red Cross and other clubs in JCU such as JCU football club and JCU Muslim Association. Apart from this, the mentality of people about Red Cross is limited only to blood …show more content…
Product/ Market Analysis
The Red Cross provides services to the vulnerable people and YHG is established to support Red Cross. It provides different services such as emergency service, blood services, Trauma Teddies, clothing, wellness centres, homelessness, help Aboriginal and Torres Strait Islander people, make stronger communities, protecting people in war and migration support (Australian Red Cross, emergency service in Australia, 2015).
In 2010/11, Queensland suffered from a major disaster (Floods) and at that time Red Cross worked with State and local government to recover this situation. Red Cross staff and volunteers had visited on the suffered areas where approximately 16,000 people are affected by flood and then volunteers had participated in a long term recovery plan. Red Cross managed 11 emergency shelters in Cairns, Innisfail, Townsville and Tully as well as evacuation centres in 34 different areas that were badly affected by flood. (Australian Red Cross, Issue1, 2015). Currently, the YHG also helps Red Cross with the different ways such as recruiting young volunteers from JCU Cairns so that the Red Cross has not face the scarcity of volunteers.
4. Target
It works to help people in needs regardless of their religious belief, political opinion, nationalities and cultural background. The purpose of this marketing plan is to address the recruitment of young volunteers for Young Humanitarian Group (YHG) from James Cook University (JCU), Cairns. YHG is very enthusiastic to recruit those volunteers who have a desire for change, thirst for knowledge and contribute their energy to support all communities (Australian Red Cross, Participate, 2015). New views and fresh energy of young people is most significant for the Red Cross in the time of disaster, disease and vulnerability. The limitations of establishing YHG in James Cook University are; lack of awareness among students; meeting the expectations of University and Red Cross and other clubs in JCU such as JCU football club and JCU Muslim Association. Apart from this, the mentality of people about Red Cross is limited only to blood …show more content…
Product/ Market Analysis
The Red Cross provides services to the vulnerable people and YHG is established to support Red Cross. It provides different services such as emergency service, blood services, Trauma Teddies, clothing, wellness centres, homelessness, help Aboriginal and Torres Strait Islander people, make stronger communities, protecting people in war and migration support (Australian Red Cross, emergency service in Australia, 2015).
In 2010/11, Queensland suffered from a major disaster (Floods) and at that time Red Cross worked with State and local government to recover this situation. Red Cross staff and volunteers had visited on the suffered areas where approximately 16,000 people are affected by flood and then volunteers had participated in a long term recovery plan. Red Cross managed 11 emergency shelters in Cairns, Innisfail, Townsville and Tully as well as evacuation centres in 34 different areas that were badly affected by flood. (Australian Red Cross, Issue1, 2015). Currently, the YHG also helps Red Cross with the different ways such as recruiting young volunteers from JCU Cairns so that the Red Cross has not face the scarcity of volunteers.
4. Target