Daniel Meienberger, the marketing manager for Amnesty International, states "The aim was to make the people of Switzerland aware of the issue of human rights abuse. Unlike other non-governmental organizations, Amnesty International’s line of activities wasn’t always clear to the public. We wanted them to know what kind of issues trigger Amnesty International action.”. This statement allows people to understand that they take their jobs and such issues as human rights abuse seriously. Meienberger then states “The campaign was discussed in over 400 blogs, and on our own Amnesty website we saw a twentyfold increase in visits.” which proves that their campaign has had a major impact on their audience. So, with this being said, help make a difference and join Amnesty International in their movement to put a stop to all human rights
Daniel Meienberger, the marketing manager for Amnesty International, states "The aim was to make the people of Switzerland aware of the issue of human rights abuse. Unlike other non-governmental organizations, Amnesty International’s line of activities wasn’t always clear to the public. We wanted them to know what kind of issues trigger Amnesty International action.”. This statement allows people to understand that they take their jobs and such issues as human rights abuse seriously. Meienberger then states “The campaign was discussed in over 400 blogs, and on our own Amnesty website we saw a twentyfold increase in visits.” which proves that their campaign has had a major impact on their audience. So, with this being said, help make a difference and join Amnesty International in their movement to put a stop to all human rights