Human Communication Essay

2534 Words Oct 10th, 2014 11 Pages
1. Introduction
Media campaign basically means that when there’s a message need to be spread or creating awareness to a wide range audience, that’s where the media people will come up with a campaign and send out the messages through verbal communication. However, this paper will be discussing the media campaign on HIV/AIDS. The word AIDS is a chronic, potentially life-threatening condition caused by the human immunodeficiency virus called HIV. However, this particular disease can damage your immune system and HIV interferes with your body’s ability to fight the organisms that cause disease. On the other hand, this paper will show the campaign description in a very clear and organize way in which will give a brief view on the facts of the
…show more content…
Firstly, the most important thing to know about HIV is that people who get HIV can stay healthy for many years down the road and most infected people do not even know that they are HIV positive. However, there are no visible signs to show that a person is infected. They can eventually pass the disease on to other people by having unprotected sex with them. (Etu.org, 2014). In addition, the second phase of the disease is when you get AIDS and start becoming ill more often and easily. AIDS itself does not kill people but they usually die from other infections such as flu, diarrhea, pneumonia or TB. Poor people who are not well nourished and live in bad conditions, tend to become ill and die much sooner than others. AIDS can affect anyone but it usually spread faster to people who live in poverty and lack access to education, basic health services, nutrition and clean water. For example in South Africa has one of the fastest growing rates of infection in the world. (Etu.org, 2014)
World AIDS day usually observed on 1 December every year and the purpose of it is to raise awareness of the AIDS pandemic caused by the spread of HIV infection. It was first conceived in August 1987 by James W. Bunn and Thomas Netter. In this campaign on HIV/AIDS they often use this sentences “Avoiding AIDS are easy as ABC” and ABC stand for A- Abstain, B- Be faithful and C- Condomise. ( Avert.org, 2014). However, when they run a campaign the audience tend to see this sign as part of the

Related Documents