Huihui Essay

616 Words Sep 8th, 2015 3 Pages
TACO BELL IN INDIA - CASE STUDY QUESTIONS:
Also, please consider and discuss where the company is now, a few years later, with regard to Taco Bell in India. Have they achieved higher brand awareness, growth and profitability/success? If not, what suggestions do you have for them? What does your team suggest for Taco Bell in the future? Are there other regions for expansion?

YUM! Brands, Inc. now operates in six divisions: YUM Restaurants China (China or China Division), YUM Restaurants China (YRI or International Division), Taco Bell U.S., KFC U.S., Pizza Hut U.S. and YUM Restaurants India (India or India Division). Taco Bell has 7 stores in India, which located in three cities: Bangalore (Sony World Signal, Innovation Mall, and
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Thus, Taco Bell should provide more choices for Vegetarian in India.
For the other region that we tend to expand, China is the best choice. Firstly, even though Taco Bell failed in 2007, at that time, market might still be immature. In recent years, Chinese have more focused on convenient food with novelty flavor. For example, KFC has launched a Mexican burrito in China and become a huge success in the last a few years. In addition, Pizza Hut has also promoted new Taco in 2015. It could be seen that Chinese have developed a more international flavor and got a higher acceptance of Mexican food. China, as a well developing country, China has a sizable population and high consumption capacity. Therefore, we should re-enter China.

Greg Creed, Chief Executive Officer, Yum! Brands. “India is an important emerging country for Yum! as it’s projected to become the largest consumer market in the world by 2030. Our India Division has a long runway of exciting opportunities and endless possibilities to grow over the long-term.”
India is a key emerging market for Yum! Brands. It has a rapidly growing middle class and a huge, youthful population of more than 1.2 billion people with 50-percent under the age of 30. It is predicted that in the next 15 years, India will add 200 million people to the global workforce.

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