• The proposed strategy by the team is Hub and Spoke Model for the distribution of technological advance tractors. These model largely aims at the upper class segment farmer because of high costs of the technological advance tractor and they would be our main source of the total revenue.
• In these model an upper class segment farmer would buy the tractor and rent it to several middle class farmers as the middle class segment farmers would not be able to afford it. In this way the upper class farmer act as the central part of the model as a lender who would charge the rent at certain interest rates and the middle class segment farmer become the borrower acting as the recipient of the model.
• By this model every segment of farmers can be benefitted as the …show more content…
I also made the group realize some important factors with respect to the automobile industry’s technological environment and how the proposed strategy will align with the goals and objectives of the company also explained them the root cause of the problems related to sustainability in an automobile industry.
I also assisted in building and formulating the HUB AND SPOKE MODEL which will help in increasing the sale of technological advance tractors.
Key Issues learned and Conclusions
One of the major learnings I learned is how difficult and challenging is to propose a strategy which will not only benefit the company itself but should also take in to account the key stakeholders associated with