McDonald, Payne & Frow (2011) argue that the first step to a successful business is investing in a strong and effective Human resource management. Huawei has been able to achieve this by emphasizing on a competitive recruitment process for highly qualified employees (McGrath, 2013). Also, internal market audit is important in helping to identify customers’ needs through proper monitoring of the company’s operations and supply chain management (Mcloughlin & Aaker, 2010). Huawei’s strong financial muscle works to the company’s advantage enables it to produce economically viable products (McDonald, Payne & Frow, 2011). Huawei has also increased its manufacturing and shipments locally and internationally (Gibbs & Humphries, 2009). Therefore, the
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It managed to get a revenue of US$6.5 billion and huge profits in 2005 (Mozur & Osawo, 2014). However, the company’s first attempts to penetrate the American markets were thwarted due to the differences in cultural perspectives and the United States’ fear and attempt to protect its internal telecommunication companies (Dziri, 2013). However, Huawei overcame the challenge in 2001 when it got established in the North America and the states like Texas and Plano. Huawei Company has also managed to improve on its technological advancement. The marketing audit enabled Huawei to overtake America as one of the greatest telecom companies in the communication industry in the world. The company has greatly invested in research and invention aimed at producing more efficient products. For instance, it has managed to produce the third generation mobile phones and other communication technologies like the Huawei modems. It has formed joint research centers with other nation to develop its products. In 2003, it joined the Japanese NEC and Matsushita to learn more about its future prospects in the third generation industry (Koepp, 2012). Microenvironment market audit examines the market, customers varied nature of competition affecting Huawei …show more content…
There are also other models of mobile phones in the market competing with Huawei with almost similar brand models (Dziri, 2013). The only way out for Huawei is to improve on its networks and incorporating other additional features to add value to their products to be able to win customers loyalty. This has helped the company survive rivalry from other international and Chinese-based mobile phones companies. Audit marketing plan is important in resolving internal competition, which is caused by ZTE and GDT companies, which are based in China (Dziri, 2013). The only way to solve these challenges includes auditing the company’s operations using the SWOT to determine other opportunities and competencies that can be exploited to improve
It managed to get a revenue of US$6.5 billion and huge profits in 2005 (Mozur & Osawo, 2014). However, the company’s first attempts to penetrate the American markets were thwarted due to the differences in cultural perspectives and the United States’ fear and attempt to protect its internal telecommunication companies (Dziri, 2013). However, Huawei overcame the challenge in 2001 when it got established in the North America and the states like Texas and Plano. Huawei Company has also managed to improve on its technological advancement. The marketing audit enabled Huawei to overtake America as one of the greatest telecom companies in the communication industry in the world. The company has greatly invested in research and invention aimed at producing more efficient products. For instance, it has managed to produce the third generation mobile phones and other communication technologies like the Huawei modems. It has formed joint research centers with other nation to develop its products. In 2003, it joined the Japanese NEC and Matsushita to learn more about its future prospects in the third generation industry (Koepp, 2012). Microenvironment market audit examines the market, customers varied nature of competition affecting Huawei …show more content…
There are also other models of mobile phones in the market competing with Huawei with almost similar brand models (Dziri, 2013). The only way out for Huawei is to improve on its networks and incorporating other additional features to add value to their products to be able to win customers loyalty. This has helped the company survive rivalry from other international and Chinese-based mobile phones companies. Audit marketing plan is important in resolving internal competition, which is caused by ZTE and GDT companies, which are based in China (Dziri, 2013). The only way to solve these challenges includes auditing the company’s operations using the SWOT to determine other opportunities and competencies that can be exploited to improve