Interestingly enough, at least three of the factors that according to Sommerville (2010) affect Software pricing, in my opinion, are also among deciding factors in this case. Although it should not be taken for granted that the chemistry among team members and effective leadership require much more than a background in economy, the aforementioned relation between Software pricing and our deadline testifies to the reach and the power of economic health of a company.
Since time is money, Market Opportunity is about accepting the lower offer, but also the shorter deadlines. Take a shorter deadline today, deliver a good product tomorrow, and prove that in hard times, your team is capable of adapting to sudden changes in the business climate and the industry. Make a habit out of it and you brand your team as cheap, compliant, ready to oblige, and easily preyed