In June, AAC members completed a survey to brand Metro's diversity initiative. Ms. Arrington stated that several concepts for branding have been discussed, but feedback from the AAC was desired before the final selection. The two options for branding were: 1) Metro Beyond Barriers; 2) and Metro EmployABILITY. The AAC overwhelmingly selected the phase Metro Beyond Barriers, Your Abilities Matter at Metro. This new brand will demonstrate Metro as an employer that places great emphasis on diversifying its workforce. Ms. Arrington stated that the theme will serve as a core component of the day to day business of attracting and hiring top talent to the organization. Metro is also developing an advertising recruitment campaign to match this new brand. The purpose of this campaign is to demonstrate the wide variety of customer service duties of a Bus Operator. Many AAC members objected to the wording used on the advertisement, indicating that it is too ambiguous and demonstrates lack of
In June, AAC members completed a survey to brand Metro's diversity initiative. Ms. Arrington stated that several concepts for branding have been discussed, but feedback from the AAC was desired before the final selection. The two options for branding were: 1) Metro Beyond Barriers; 2) and Metro EmployABILITY. The AAC overwhelmingly selected the phase Metro Beyond Barriers, Your Abilities Matter at Metro. This new brand will demonstrate Metro as an employer that places great emphasis on diversifying its workforce. Ms. Arrington stated that the theme will serve as a core component of the day to day business of attracting and hiring top talent to the organization. Metro is also developing an advertising recruitment campaign to match this new brand. The purpose of this campaign is to demonstrate the wide variety of customer service duties of a Bus Operator. Many AAC members objected to the wording used on the advertisement, indicating that it is too ambiguous and demonstrates lack of