Howard Schultz Research Paper

Improved Essays
Howard D. Schultz was born on July 19, 1953, and raised in the rough and tumble Bay View housing project in Brooklyn, New York. His mother worked as a receptionist and his father held a variety of jobs, none of which paid much or offered such basic benefits as medical coverage for him and his family. When Schultz was 7, his father lost his job as a diaper-service delivery driver after breaking his ankle. At the time, sick pay or even legally mandated disability assistance were luxuries to those in low-paying jobs, and in the ensuing months, the family was literally too poor to put food on the table. It was a memory that Schultz would carry with him into adulthood. Determined to build a better life for himself, Schultz channeled his energy into …show more content…
They have two children: son, Eliahu Jordan and daughter, Addison. In 1982, he joined Starbucks as the Director of Marketing. While on an official trip to Milan, Italy, he noticed that every street had coffee bars that served as meeting places apart from espresso. On his return, he persuaded the owners of Starbucks to launch a pilot café project of serving espresso beverages in addition to the whole bean coffee, leaf teas and spices. The project was successful. The Starbucks owners did not want to get into the restaurant business. Schultz left Starbucks in 1985 to start business on his own. He needed $400,000. Howard decided to meet the owners of Starbucks and went to Seattle. After founding the coffee company Il Giornale in 1987, he purchased Starbucks and became CEO and chairman of the company. In 2000, Schultz publicly announced that he was resigning as Starbucks's CEO. Eight years later, however, he returned to head the company. Today, no one company sells more coffee drinks to more people in more places than Starbucks. By 2012, Starbucks had grown to encompass more than 17,600 stores in 39 countries around the world, and its market capitalization was valued at $35.6 billion. In 2014, Starbucks had more than 21,000 stores worldwide and a market cap of $60 billion. The incredibly popular coffee company reportedly opens two or three new stores every day and attracts around 60 million customers per

Related Documents

  • Improved Essays

    Dave Schultz by Jesse Mendez The historical figure I am presenting is Olympic wrestler Dave Schultz. Dave was born on June 6, 1959 in Palo Alto, California to mother Dorsey and father Philip. When Dave was five he tried wrestling for the first time and hated it, and quit three weeks into it. As he got older around the age of nine to thirteen he started to put on a lot of weight and became overweight. Since he was an overweight kid in middle school kids had no mercy on him and often bullied him and he ended up getting the nickname Pudge.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    “Notorious B.I.G is an American rapper and was a East coast rapper legend (Hal Marcovitz #). “He was born on May 21,1972 in the Clinton Hill neighborhood of Brooklyn, New York” (Hal Marcovitz 15). He was a legendary rapper and was well known for his songs. He was a legendary rapper and was well known for his songs. “In the neighborhood of Bedford-Stuyvesant” (Biography.com).…

    • 241 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    I have had the pleasure of knowing and working with Paul Schultz as Chief of Police of the Canon City Police Department for the past four years. During this time, Chief Schultz has done an outstanding job. He was hired as a change agent after the City’s police department fell into a state of disarray. Upon his hire, he was given many goals, all of which intended to make the Cañon City Police Department not only one of the best departments in the state but also one that is in alignment with the community values.…

    • 322 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    LINCOLN — As tuition of Nebraska President Hank Bounds reflects on his first yr on the job, he sees an institution that's already very good. Looking forward, he envisions it becoming “pleasant.” And, along the way in which, he hopes to make a difference on the earth. “I suppose the institution of Nebraska has the advantage to be a enormous in higher ed,” Bounds mentioned Thursday in an interview.…

    • 502 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Duke Schultz, born Arthur Flegenhiemer in 1902, was a very notable American East coast gangster who was remarkably successful during and after the prohibition era. Schultz successfully carved out his own chunk of success in the violent New York organized crime world by being even more ruthless and violent than any competitors. Schultz helped shape the culture at the time but also was very much shaped by the culture that he worked his way to the top of. He was a very successful European jew in an Italian dominated crime market by becoming very feared and very respected. However, he would live out the saying, "If you ride like lightning, you'll crash like thunder" as his fall would be as abrupt and violent as his rise.…

    • 1306 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    All throughout, the ages the subject of racism and discrimination lies in the color of people’s skin. The fact is that nobody can control people’s skin color. Nevertheless, this is true about people’s gender they do not choose to be male or female it just happens as an attribute given by nature and not by people’s wishes. Somehow and by the same reason people are consider inferior by white people all because of their skin color. Undoubtedly in the modern world there has been great changes taken place that fear has predominate the white population as the numbers of the minority has risen its population.…

    • 228 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    How to avoid Holiday Weight Gains. Holiday season is right around the corner and your diet plan has just started. it seems as if the Thanksgiving-to-New Year's holiday season is one long, tempting food fest designed to make you gain weight. If you throw in halloween candy than you have a solid 3 months of diet cheating. Experts say that "the stress of the holidays, along with a lack of sleep, and, for many, a cauldron of bubbling emotions coming to the surface -- and you've got all this food beckoning you at every turn," says Warren Huberman, PhD, a clinical psychologist specializing in weight control at New York University Medical Center.…

    • 1346 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Starbucks enters humbly in Colombia without generating direct competition with Juan Valdez Café, only seeking its own market (for the moment) by increasing consumption of Colombians, and increasingly driven by the preference for new experiences over a cup of coffee. This is reflected in the proposed plans of opening more stores, and Juan Valdez further increase of its sales by 30% since the arrival of…

    • 786 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    519). Starbucks raised the bar by cobranding with companies to enter into the retail arena. Companies such as Dreyer and Jim Beam worked with Starbucks to spread the brand into retail stores (Ferrell & Hartline, 2014). With a constant drive to open more stores in locations near and far, Starbucks opened stores within blocks of each other and in other countries. In the article Starbucks Corporation – Accelerated Growth Plan (2014), company plans to expand and create thousands of stores overseas is discussed.…

    • 445 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Their customers are more like family where it’s more than just serving a delicious premium coffee to a customer but they try to build a human connection. Their stores are a place where customers can relax and take a break from worries and work. “Every store is part of a community, and we take our responsibility to be good neighbors seriously.” All of this I just stated can be read on…

    • 831 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Starbucks have approximately 13,000 are in the United States of America and 255 are in New York City. This predominant position empowers the Organization to attempt new thoughts constantly. One of these activities is the opening of the first Tazo tea store in Seattle 's College Town and the organization as of late has obtained Teavana Property, which will help a future extension of the tea store idea. Administration trusts it is a $40 billion business (www.Starbucks.com). Howard Schultz (Executive & President of Starbucks Corp.) was enlisted as the Administrator of Promoting and Retail Operations in 1982.…

    • 1474 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The first Starbucks was opened in 1971 at Pike Place Market in Seattle. In the beginning, Starbucks only sold coffee beans and brewing equipment. Howard Schultz the chairman and chief executive officer of Starbucks traveled to Italy in 1983 and brought the idea of a traditional coffeehouse from there to the United States. However, now home Starbucks around the world for various selection tea, coffee, espresso beverages, smoothies, and pastries www.starbucks.com). Intrapreneurial Opportunities…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Management of Stakeholders at Starbucks Introduction Irrespective of the size, every organization has its stakeholders. Stakeholders in this context refer to any person, or organization, that has some vested interests in the organization. These interests may be direct or derived. In this regard, Starbucks, which is the world’s most renowned coffee Store, has stakeholders.…

    • 1096 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Introduction When you hear Starbucks’s name the first two things that crosses you mind are coffee and the twin-tailed mermaid. Starbucks is an American coffeehouse chain, it was established by Howard Schultz in 1971 in Seattle, Washington. And just like any business Starbucks began as a small single shop that roaster and sells coffee, it had since grown and became one of the largest retailers in the coffee industry with more than 24,000 stores in 70 countries worldwide and still growing at a non-stop rate. Problems Although Starbucks is the #1 coffee shop in the United States, it’s just like any other company; Starbucks faced some struggles throughout the years, and one of the most obvious problems that the company had dealt with is the financial…

    • 782 Words
    • 4 Pages
    Improved Essays