Air New Zealand: SWOT Analysis Of Air New Zealand

Decent Essays
Introduction
Air New Zealand and its subsidiaries serves 25 domestic destinations and 26 international destinations in fifteen countries and territories across Asia, Europe, North America and Oceania. Air New Zealand serves only six of the domestic destinations; subsidiaries serve the remaining 19 destinations.Air New Zealand, founded in 1940 as Tasman Empire Airways Limited, is New Zealand’s national airline. Air New Zealand is the national airline and flag carrier of New Zealand. The airline flies to, from and within New Zealand, directly serving 53 cities in 16 countries, including 27 destinations within New Zealand. The main purpose of this report is to examine Air New Zealand, aims of the company and strategies it has used to maintain
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• Serving 53 cities in 16 countries, including 27 destinations within NZ
• Air New Zealand has total 8 types of jet aircraft and 4 types of turbo-props.
• Skytrax rated best airlines in 2010&2011
• Special routs have been started to promote trade and marketing.
• Environment friendly fuel usage
• Online booking and cheapest fares
• Air New Zealand named one of the world’s safest airlines.( AirlineRatings.com has released its list of the world’s safest airlines, naming air New Zealand in the top ten, though Qantas was named the safest with no fatalities on record. Air New Zealand has been named one of the world’s safest airlines to travel on this year.

Weaknesses:
• Services are often delayed
• Air new Zealand accept credit card but not cash and outsider have to pay surcharge on their card transection
• When travelling outside flight staff is not efficient as compared to local flight staff
• Economy cabins are not comfortable especially in long flights
• A number of classes are introduced to entertain the choice oriented approach of the
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Service is also given by other domestic flights but Air New Zealand service is quite different and very good. It attracts customers so this is the main reason of why customer first selects Air New Zealand. Other point is its ticket price. Air New Zealand always gives special fare to customer to attract them. Same service and tickets rate offer by many airlines to customer but main thing is how airlines deliver it to their customers. Another positive point is space between seats is more compared to other airlines. Customers always think about comfort in the flight so if the space between seats is good then customer fells free during

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