In the journal, Dr. Gamage uses the rhetorical appeals technique by the logos method in frequent. Logos is a literary device such as a statement or an argument used to persuade the target audience with a logic. Hence, the author uses logos to make his statement concrete with the supportive facts and documents. Dr. Gamage raises the curiosities of the Big Data, and he predicts it will be the major trend in the future. The author points out Big Data consistently benefits the enterprises, “research indicates that 77% of companies that are good with data achieve better financial performance” and “those who were early adopters of Big Data analytics not only gained a substantial lead in the corporate world but those with advanced analytics
In the journal, Dr. Gamage uses the rhetorical appeals technique by the logos method in frequent. Logos is a literary device such as a statement or an argument used to persuade the target audience with a logic. Hence, the author uses logos to make his statement concrete with the supportive facts and documents. Dr. Gamage raises the curiosities of the Big Data, and he predicts it will be the major trend in the future. The author points out Big Data consistently benefits the enterprises, “research indicates that 77% of companies that are good with data achieve better financial performance” and “those who were early adopters of Big Data analytics not only gained a substantial lead in the corporate world but those with advanced analytics