How To Write A Rhetorical Analysis Of An Advertisement

In our modern society, we are surrounded with digital media, which includes advertisements. They are simply all over the places that people are constantly exposed to many different types of advertisements with or without knowing. Good examples are, daily digital gadgets like mobile phones, Ipads, or even on the transportations; buses, trains...etc. Each and every advertisement we see everyday, there is already a target audience whom they have designed the ad for. The advertisement I chose for this particular assignment is Coca Cola’s advertisement. Coca Cola have been using “ Open Happiness” slogan for quite sometime and there are a lot of advertisement which Coca Cola publish with this slogan. The image above is one of them, which show a happy women holding her Coca Cola. It shows a women happily looking at her bottle, which is still full with Coca Cola in it. The bottle itself is clearly photoshopped where it shows clearly the details in the bottle, showing the brown tone and the bubbles. From the bottle itself, it made people think that the drink is fizzy and refreshing which is their intention, after having a long hot day, drinking Coca Cola is the best option since it is refreshing. Therefore, it reflects that Coca Cola appeal to people to buy their product when …show more content…
Also, she is wearing ring which labels ‘yes’, which it gives us the audience the feeling that she is happy to drink Coca Cola. It will also made the viewers to subconsciously think ‘why not we drink this too’. From her smiles, it will also made us think we will be refreshed from drinking Coca Cola, which made the audience to think to buy their product. “ The advertisement does not create meaning initially but invites us to make a transaction whereby it is passed from one thing to another