The general purpose of a speech is to communicate and pass information down to the audience. If there were no restrictions or guidelines that gave a speaker a general idea of how to present a speech, then the result may be a scramble of mixed messages the audience may not even comprehend. The basis of a speech is split into three situations, to inform, to persuade, and to entertain. For example, a eulogy would not be appropriate if the reader’s tone was joyful, because the audience may then be offended by the speaker. One can not simply have a sprightly attitude during a time where the audience is in such a woeful mood. The same can be said for the opening of an awards ceremony; you cannot have a depressing tone of voice while trying to cater
