Grandin was attempting to make the cattle industry safer and more efficient so you would have higher quality meat. The higher quality meat that is coming out of feedlots and stockyards the more people will buy and the more money processors will make. Since feedlots still have not developed into a safer way to raise beef moe and moe people are starting to turn to local ranchers. More people are going to them 1) when they go to them they know they are going to get good quality meat 2) grass fed beef is really good and 3) they know their beef was raised all natural and they didn’t use growth
Grandin was attempting to make the cattle industry safer and more efficient so you would have higher quality meat. The higher quality meat that is coming out of feedlots and stockyards the more people will buy and the more money processors will make. Since feedlots still have not developed into a safer way to raise beef moe and moe people are starting to turn to local ranchers. More people are going to them 1) when they go to them they know they are going to get good quality meat 2) grass fed beef is really good and 3) they know their beef was raised all natural and they didn’t use growth