Executive Summary
The world is changing. Initially, the media was not used for marketing and not much attention was accorded to it. However, with the advent of the iPhones and different gadgets, the scene has really changed. The scene changed slowly from the advent of television sets and also and radio programs. Now we are blessed to have internet. The internet has changed the game. A product can be marketed in Germany over the internet one day and be on demand in Africa the next. The speed associated with marketing and selling over the internet is exhilarating. We, Customized Media Solutions, offer solutions to internet marketing through website development and maintenance.
As eMusic intends to offer products over the internet, they will be …show more content…
It is even used in managing physical stores and in making sales for them too. How much better would it be for a business to be a totally e-business? There are all these positive factors that would be at play especially in this age and period in time. Some of the advantages of an e-business include the ability to reach people around the world in a split second (Gefen, 2000).
Advantages of Internet Marketing
E-commerce has its different advantages. eMusic will experience these as it runs over the internet. To its advantage, eMusic’s customers will not have to be placed on hold. There are no queues online. The customers are also at an advantage as they are able to locate stores remotely (Mohammed et al., 2003a). Running costs of an online business are much lower as compared to running a physical business.
Internet Marketing Communications & …show more content…
They are very careful whom they give their personal details to. Reason for this is that there are companies that have been found to sell the personal information of its clients to third parties (Mohammed et al., 2003a). eMusic should address this by putting in place a sound policy on the same. There should be strict rules and company regulations that should be set on the privacy of the customer’s information. To cushion itself, eMusic should also have very heavy penalties and dire consequences set for anyone whom might break the rules. This will go a long way in convincing the clients that they can trust the
The world is changing. Initially, the media was not used for marketing and not much attention was accorded to it. However, with the advent of the iPhones and different gadgets, the scene has really changed. The scene changed slowly from the advent of television sets and also and radio programs. Now we are blessed to have internet. The internet has changed the game. A product can be marketed in Germany over the internet one day and be on demand in Africa the next. The speed associated with marketing and selling over the internet is exhilarating. We, Customized Media Solutions, offer solutions to internet marketing through website development and maintenance.
As eMusic intends to offer products over the internet, they will be …show more content…
It is even used in managing physical stores and in making sales for them too. How much better would it be for a business to be a totally e-business? There are all these positive factors that would be at play especially in this age and period in time. Some of the advantages of an e-business include the ability to reach people around the world in a split second (Gefen, 2000).
Advantages of Internet Marketing
E-commerce has its different advantages. eMusic will experience these as it runs over the internet. To its advantage, eMusic’s customers will not have to be placed on hold. There are no queues online. The customers are also at an advantage as they are able to locate stores remotely (Mohammed et al., 2003a). Running costs of an online business are much lower as compared to running a physical business.
Internet Marketing Communications & …show more content…
They are very careful whom they give their personal details to. Reason for this is that there are companies that have been found to sell the personal information of its clients to third parties (Mohammed et al., 2003a). eMusic should address this by putting in place a sound policy on the same. There should be strict rules and company regulations that should be set on the privacy of the customer’s information. To cushion itself, eMusic should also have very heavy penalties and dire consequences set for anyone whom might break the rules. This will go a long way in convincing the clients that they can trust the