Product Vision
Vision Statement
Meaningful clothing built for our future.
Mission Statement
Improving the clothing industry by correcting the ethical and environmental mistakes that so many companies have made.
Goals & Objectives
Short Term Goals
1. Gain North American brand recognition within 2 years.
2. Recover expense within the first year.
Long Term Goals
1. Have a presence over all of the US and Canada, with at least 5 retail stores in all states and provinces.
2. Establish partnerships with several other “big” companies and bring a variety of products to my customers.
3. Educate the general public on the harmful ways that apparel is produced worldwide.
Objectives
1. Reach out and establish connections and partnerships with other apparel …show more content…
• Partnerships with bigger companies to create new products and increase awareness of my company.
• Opportunities to develop new products based on trends.
• To bring attention to the unethical methods of my competitors.
• Competitors with access to more resources and with more experience in the industry.
• My market segment’s needs are always changing.
Major Competitors and Competitive Advantage
Since 2001 Kuyichi has been creating and innovating sustainable fashion. Because they 're convinced we can look great and be good at the same time.
TenTree is an eco- friendly clothing company that when every time one of their articles of clothing is sold, they plant 10 trees.
At H&M, the company tries to solve the challenge of ultimately making fashion sustainable and sustainability fashionable.
Braintree is a fashion outfit with a simple philosophy - to design and make beautiful, timeless fashion while caring for our …show more content…
Some of the companies have only focused on one product, for example H&M has focused the majority of their “eco clothes” research on women’s clothes, while only a few men’s products have been released, and they are very expensive. The strengths of my competition is that they are already established. My plan to overcome their strengths is to advertise the environmental impacts that my competitors’ products have in comparison to mine, and to produce a more durable product for a cheaper price than the majority of my
Vision Statement
Meaningful clothing built for our future.
Mission Statement
Improving the clothing industry by correcting the ethical and environmental mistakes that so many companies have made.
Goals & Objectives
Short Term Goals
1. Gain North American brand recognition within 2 years.
2. Recover expense within the first year.
Long Term Goals
1. Have a presence over all of the US and Canada, with at least 5 retail stores in all states and provinces.
2. Establish partnerships with several other “big” companies and bring a variety of products to my customers.
3. Educate the general public on the harmful ways that apparel is produced worldwide.
Objectives
1. Reach out and establish connections and partnerships with other apparel …show more content…
• Partnerships with bigger companies to create new products and increase awareness of my company.
• Opportunities to develop new products based on trends.
• To bring attention to the unethical methods of my competitors.
• Competitors with access to more resources and with more experience in the industry.
• My market segment’s needs are always changing.
Major Competitors and Competitive Advantage
Since 2001 Kuyichi has been creating and innovating sustainable fashion. Because they 're convinced we can look great and be good at the same time.
TenTree is an eco- friendly clothing company that when every time one of their articles of clothing is sold, they plant 10 trees.
At H&M, the company tries to solve the challenge of ultimately making fashion sustainable and sustainability fashionable.
Braintree is a fashion outfit with a simple philosophy - to design and make beautiful, timeless fashion while caring for our …show more content…
Some of the companies have only focused on one product, for example H&M has focused the majority of their “eco clothes” research on women’s clothes, while only a few men’s products have been released, and they are very expensive. The strengths of my competition is that they are already established. My plan to overcome their strengths is to advertise the environmental impacts that my competitors’ products have in comparison to mine, and to produce a more durable product for a cheaper price than the majority of my