How Technology Has The Core Importance Today 's World Of Increasing Popularity Of Online Marketing Strategy

1256 Words Nov 12th, 2016 6 Pages
Technology has the core importance in today’s world of increasing popularity of online marketing. Current trend for the marketers is to measure the result of marketing tactics and initiatives. The growing dependence on the online world, it has become necessary for businesses to have active, engaging and user-friendly websites. Irrespective of the nature of the business, whether the site is e-commerce focused or another tool of marketing strategy, it is an option anymore to have the site be idle. In today’s increasingly competitive online market, it has never been more crucial to ensure your website is delivering results.

To achieve the desired result through the online site, it is crucial to have Google Analytics in place. Google Analytics is the leading market trend in web analytics arena, which can track and monitor a several aspects of a website without involvement of any cost to it. Analytics enables us to determine the strengths and weaknesses of our website, and it also helps to set goals in order to track and maximize the progress of our site to achieve success.
There are several important factors of Google Analytics which makes an industry owner use this tool to increase the efficiency of their business. Key factors are: -

 It is a powerful software for enterprise-class.
 Cost effective as the standard version if free.
 Google’s cloud infrastructure is capable of analyzing very large data sets very quickly and efficiently.
 Google Analytics…

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