Feminism In Advertising

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In the article, ‘You've Come a Long Way, Baby’: The Lag Between Advertising and Feminism, I came to learn about many advertisements involving ways woman have been presented in sexist ways. Example: a cigarette brand Phillip Morris created, marketed towards strong independent woman. Virginia slims, tried to reach out more so to woman by its smaller stature and different from men's cigars. The slogan “You’ve come a long way, baby.” was meant for those woman to feel empowered to buy them with a sense of freedom and having the right finally to smoke like men. Also it shows the evolution of woman back then in the 1960's to now. Showing different ways woman have been shown in advertisements in different periods of time yet still manage to exhibit …show more content…
Or the bulimia phase I had endured on the count of what people thought and the impossible standards being held for woman years back never mind now. We pick apart ourselves for the littlest of faults we find with our bodies. Reading that we must have bigger breasts and a smaller back side among any other things deemed as imperfections mentioned in ads only set us back. My views have been strengthened with this article. It makes me concentrate on how much I want to be a part of woman's rights, and being viewed the same as men as equal to them. "Girls with so much bottom and to little top: Warner's can reshape you "a line from the article that jumped out and grabbed my intention. I have a strong belief that nothing or no one on this planet should ever make a woman feel she should change anything about herself. We alter our bodies or minds free flowing to our own pace and decision.

Over all, this article has enlightened me. I feel it opened up the minds of anyone who reads it. Forces us to think about these topics when we normally wouldn't pay too much mind to it when we should. Sexism is still alive and well and we should all work to make sure that it lessens until it is gone. We aren't treated the same and it will still take more time, patience, and effort to change that. A strong voice and opinion is

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