is probably the most closed off company when it comes to universality. For Apple, it all started when Steve Jobs began to take control of the company away from co – founder Steve Wozniak. Tim Wu writes how Wozniak’s “original Apple [computer] had a hood; and as with a car the owner could open it up and get at the guts of the machine. One was encouraged to tinker with the innards, to soup it up, make it faster, add features, whatever.” (Wu, 540). The original Apple, The Apple I also ran on the BASIC programming language, a language anyone could program. The Apple I was a great example of universality since consumers could add technology of other companies to it. Jobs, on the other hand, was “an apostle of perfectibility who [believed] in a single best way of performing any task.” (Wu, 540). Jobs created the Macintosh, or Mac for short. The Mac surrendered Wozniak’s ideals of openness and made Apple computers closed devices. Wu writes, “Gone was the concept of the hood. You could no longer open the computer and get at its innards” (Wu, 540) This meant consumers could not add universal extra features to the Macintosh. People had to accept it the way Steve Jobs and Apple designed it. The radical CEO also did not allow for the operating system to be licensed which meant another computer manufacturing company, say Dell, could not make a computer that ran the Mac operating system. Furthermore, finding Macintosh compatible accessories and peripherals had become more complicated. Wu writes in his essay, “If you wanted a laser printer, most software, or virtually any accessory it was to Apple you had to turn.” (Wu, 540). Steve Jobs made it so that Apple Macs would work only with accessories made by Apple
is probably the most closed off company when it comes to universality. For Apple, it all started when Steve Jobs began to take control of the company away from co – founder Steve Wozniak. Tim Wu writes how Wozniak’s “original Apple [computer] had a hood; and as with a car the owner could open it up and get at the guts of the machine. One was encouraged to tinker with the innards, to soup it up, make it faster, add features, whatever.” (Wu, 540). The original Apple, The Apple I also ran on the BASIC programming language, a language anyone could program. The Apple I was a great example of universality since consumers could add technology of other companies to it. Jobs, on the other hand, was “an apostle of perfectibility who [believed] in a single best way of performing any task.” (Wu, 540). Jobs created the Macintosh, or Mac for short. The Mac surrendered Wozniak’s ideals of openness and made Apple computers closed devices. Wu writes, “Gone was the concept of the hood. You could no longer open the computer and get at its innards” (Wu, 540) This meant consumers could not add universal extra features to the Macintosh. People had to accept it the way Steve Jobs and Apple designed it. The radical CEO also did not allow for the operating system to be licensed which meant another computer manufacturing company, say Dell, could not make a computer that ran the Mac operating system. Furthermore, finding Macintosh compatible accessories and peripherals had become more complicated. Wu writes in his essay, “If you wanted a laser printer, most software, or virtually any accessory it was to Apple you had to turn.” (Wu, 540). Steve Jobs made it so that Apple Macs would work only with accessories made by Apple