Gender Stereotypes In Sportscaster's Credibility

For my study, I would like to examine how sportscaster’s credibility is perceived based on their gender and based on the specific sports they are covering. I plan to complete my study within one semester, starting in January and ending in May. Being that I am a student, I only have so many resources at my disposal in which to successfully conduct my study. My study is quantitative for the obvious reason that I have a hypothesis rather than a research question. But, I also chose quantitative because I feel that this type of study is based on the multiple individuals rather than a few individuals. I plan on finding out how and why people feel a certain way about sportscasters, whether that is negative or positive. I have chosen to conduct surveys …show more content…
For the most part, the age and gender of the average person will determine how they feel about sports in general and who they want covering their sports in the media. For example, a man of an older age would rather have a man reporter covering his football game because he grew up with this being the norm. But for a young female, she would rather see her favorite sport being covered by another female reporter because the norm now is adversity is a good thing. After the demographic questions, I will ask questions about how often the participant watches sports and how they feel about specific genders in regards to a specific sport. The participants will be asked to answer the questions using the Likert Scale, one being strongly disagree and five being strongly agree. For example, I will ask someone how he or she feels about a female sportscaster covering a basketball game. My participants will be asked to answer 12 questions all together. I do not want to ask more questions because as a student, I know that days are short and time is valuable. So I feel that if I make the number of questions low, I have a better chance of getting more people to …show more content…
In order to be sure that the questions I have made up are reliable, I will use Cronbach’s Alpha. I chose this reliability test because I want to be sure that my questions are all asking questions about the same content and none of them are deterring from the main concept of my study and that my questions are measuring the same thing. After I have determined the reliability test, I then need to confirm that my surveys have validity as well. For a validity test, I will use face validity. I am choosing to do face validity because I want to be sure that I am measuring what I am supposed to be measuring in my surveys. It is very common to defer from the main concept when surveying participants but the face validity test will make sure that doesn’t happen. When conducting a survey with real life participants, it is very important to maintain good ethical circumstances. To keep these circumstances during my study, I will first tell the students about the surveys before giving them out. I will tell the students that I am conducting surveys for a study and then I will let them fill it out. Following the survey, I will then tell the participant exactly what I am studying and why I am conducting the