How Shakespeare's Ugly Stik Got Its Name

Improved Essays
How The Shakespeare Ugly Stik Got Its Name

During the 1940s, fishing rods were made of either hollow or solid fiberglass. Hollow fiberglass fishing rods were lighter and more affordable than solid versions, but they were more brittle and subject to breakage, particularly the tip. The solid rods were stronger, but they were also heavier and more expensive than the hollow ones.

Shakespeare developed a process that consolidated the benefits of each type of rod by joining a hollow fiberglass base to a solid fiberglass tip. With developments in graphite in the mid 1970s, Shakespeare added the graphite core for the base of the particular rod, making this even stronger. The tip remained solid fiberglass, which is both strong as well as flexible.
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The rod blanks were designed while using the exclusive patented Howald Process, which was the first to boast a clear tip and ferruless construction.

Shakespeare has moved on to revolutionize the fishing tackle industry through the years with various freshwater angling and saltwater rod blanks. Their revolutionary brand of fishing rods cover anything from small light action ice fishing rods, all the way up to big game major action deep water tackle rods.

Shakespeare host children's fishing kits like the Iron Man, Barbie, Star Wars, Disney Cars, Disney Fairies, Spider-Man and others. They have the Ugly Stik Jr. line for the kids, and also the Lady Stik line for women. Also available are various rod and real combos and accessory kits to meet many other needs desired by all fishermen for so many fishing applications.
Ugly Stik Fishing Rod Construction

The design and manufacturing of the Ugly Stik fishing rods has built a proven reputation for these rods as being virtually unbreakable.

They are built with a graphite core, covered by a fiberglass outer layer. And what adds more strength and backbone through the rod is that the blanks continue down through the

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