How Satire Tactics And Why Do People Use Them?

What are scare tactics and why do people use them? A scare tactic is a strategy that intends to influence the public’s opinion by arousing fear or anxiety on a specific issue. We see scare tactics every day when we watch the news. News stations use scare tactics because it simply boosts their ratings and people tend to pay more attention to the negative things than the positive things. The order in which information is presented is important especially when using scare tactics. To have an effective scare tactic, I think people use the primacy effect, which means the information presented first is more influential then affects how the following information is interpreted. I think a majority of people like to tell the most exciting and interesting part of the story first and then go from there. In addition, most of us only pay attention to the first few seconds of a story …show more content…
The framing effect is how people react and/or judge depending on how the information was presented. Moreover, positive and negative framing is a type of framing effect that is an approach when using scare tactics. This framing effect states that information framed in a negative way will provoke stronger responses because negative information draws more attention than positive information. For example, in the video, “I Know What You Did Last Summer” it explains how every news station was saying it was the summer of the sharks. If news stations are focusing on a subject that relates with negative emotions and feelings due to recent shark attacks and stating it will be the summer for it most people are going to have stronger responses and it will draw more attention than say someone getting rewarded a prize. As I stated before this boosts their ratings. Overall, the way information is ordered and presented to the public is influential and will show the effectiveness of scare