Objectification is sets of “attitudes and behaviors by which people are treated as if they were “things” (Okazawa-Rey, Kirk G-4).” Caroline Heldman wrote a four-part series about sexual objectification and the media, women in advertising in particular. According to Heldman there is a “Sex Object Test (SOT)” which consist of yes or no questions that gauge whether sexual objectification is present within the ad. Example questions are, “Does the image show only part(s) of a sexualized person’s body (Heldman)?” and “Does the image show sexualized persons as interchangeable Heldman)?” Rouseys’ cover for Men’s Fitness was different than that of her cover shoots for say Sports Illustrated, for she was not showing off her body but instead she was fully clothed among headlines referencing her abilities rather than appearance or sexual
Objectification is sets of “attitudes and behaviors by which people are treated as if they were “things” (Okazawa-Rey, Kirk G-4).” Caroline Heldman wrote a four-part series about sexual objectification and the media, women in advertising in particular. According to Heldman there is a “Sex Object Test (SOT)” which consist of yes or no questions that gauge whether sexual objectification is present within the ad. Example questions are, “Does the image show only part(s) of a sexualized person’s body (Heldman)?” and “Does the image show sexualized persons as interchangeable Heldman)?” Rouseys’ cover for Men’s Fitness was different than that of her cover shoots for say Sports Illustrated, for she was not showing off her body but instead she was fully clothed among headlines referencing her abilities rather than appearance or sexual